Change managers are typically in charge of implementing new processes to help with transitions within an organization. This can involve new tools, new organization structures, etc. Given the speed at which AI emerged, many companies were struggling with how they could encourage AI usage amongst employees. Our team identified this gap by inviting customer success managers to share first hand what they heard from customers.
As designers, particularly in the Innovation space, we are built to dream big.
And so, we did.
We even thought of different features for different periods of change management (when you're first starting out, to upholding the momentum, etc.) This resulted in us thinking of solutions for various surfaces such as email prompts, Teams integrations, etc.
After all that dreaming, inevitably, real life sets in and deadlines start looming. Now time came for us to, as my product manager likes to say, "ruthlessly prioritize" what would be the key experiences we wanted tot ship in order to 1) still have a complete solution and 2) be feasible from an engineering standpoint given the one month timeframe we had.
Our team ended up prioritizing the first two phases of community management.
Our stripped down list of features for this AI adoption community entailed: an in-app banner to prompt community creation, a landing page with all the unique selling propositions, and in community guidance to help kickstart engagement.
I'll be honest, I actually didn't really think that many people would be creating this community...but oh, how I was wrong.
The conclusion: I'm glad I was off the mark here and I'm glad we listened to our customers.