Social Campaigns
Viva Engage by Microsoft | A premium feature within Viva Engage to rally employees and tap into the organizational brainpower around central themes.
Project overview
Viva Engage as an app already had various features to bring people together, but there was a need to help rally them around central themes for more time-boxed initiatives.
Role
Lead designer & sprint facilitator
Skills
Wireframing
Product strategizing
Storytelling
Pitching
UX/UI design
Process
Campaigns was one of various concepts explored during our team’s Envisioning process. The general Envisioning process usually follows the below set of steps:
In a nutshell, our team set out to come out of this process with several new feature ideas for our persona group: Corporate communicators. After going through this process, Campaigns emerged as one of the various features that we ended up pitching to leadership and getting buy in for. We spent about half a quarter’s worth of time defining a MVP from the North Star vision we had originally created in order to start development soon after.
From the North Star to the MVP
The North Star vision of Campaigns we had created was a complete end-to-end vision that could translate from web, mobile to even digital billboard experiences for front-line workers.
Given that we only had a few weeks before development was meant to start, we extrapolated Campaigns to the most fundamental capabilities that could still serve the needs of corporate communicators and admins, but without all the bells and whistles.
Throughout the next year or so, we built onto Campaigns with various refinements to help reduce friction in not only the creation and participation process, but also the process of discovering campaigns, including mobile support so front line workers could view and participate while on their mobile devices also.
Upon our initial release of the MVP version, Campaigns was one of the top premium features, garnering much more usage than expected. Customers praised the intuitive and straightforward creation process and were happy to have a new tool available to them as part of their omni-channel comms strategies.